Farmers Weekly Academy
Farmer’s Weekly is the UK’s most recognisable farming publication. Its analysis and data collection provides a vital touch point for farmers across the nation, with findings being regularly implemented into day-to-day practices. The business wanted to capitalise on its position within the market by building a network for agricultural industry workers to take expert advice and develop their skills.
"The new Farmers Weekly Academy gives a learning experience in agriculture as never before, enabling users to create their own profiles, print off certificates and link to the industry's existing – and emerging – accrediting schemes."Julian Gairdner, Digital Director, Farmers Weekly
Control F1 developed an e-learning platform and knowledge-transfer network, with a personalised profile for each user. Our system recommends courses to each individual, depending on their previous qualifications and listed fields of interest, but users can also search all available courses to widen their skill-set.
"Working with Control F1 we have built a bespoke e-learning module which has enabled us to take our online proposition forward. Their team has been professional and easy to deal with and delivered us a platform which we are extremely pleased with. I would be happy to work with them again on future projects."
Julian Gairdner, Digital Director, Farmers Weekly.
The final solution increased Farmers Weekly’s digital offering, giving them a new revenue stream and increased marketing opportunities, whilst also building on their respected reputation within the industry.