ESPO is one of the UK’s largest procurement services, buying goods for the public sector and operating on a not-for-profit basis. The impact ESPO delivers for customers within education, Government, and charities is huge; with incredible purchasing power, ESPO has the ability to negotiate the very best prices and can subsequently pass on these savings, meaning that ever tighter public sector budgets can go further. But with their customer offer split across no less than five separate websites, ESPO’s web presence wasn’t doing them justice.
A single site, bringing all of the relevant information into one place; a site that reflected the ESPO brand message, with a modern, responsive design, and strong elements of personalisation.
Customers can now sign into their own personalised dashboard, configure their profile and preferences, gain access to valuable tools, and view information that is of interest. What’s more, through Kentico Web Analytics, ESPO can continually gain a deeper understanding of their users’ online behaviour to further personalise and improve their experience.
By understanding ESPO’s business and through the use of appropriate technology, we have created a meaningful digital platform for ESPO to engage with their customers. Here’s what ESPO had to say about their new site:
“We would like to thank the team at Control F1 for the outstanding work they have done for ESPO. We gave a clear brief for a full website redesign from the ground-up, integrating five sites into one. The team delivered within tight time constraints and on budget with a product and package that exceeded our expectations. The team worked very professionally, with fantastic input, inspiration and guidance, from initial concept through design, development and our impending launch.”
Trevor Phipps, Sales and Marketing Director, ESPO
“We are exceptionally pleased with the new website, primarily because it represents a far better platform for us to communicate to our customers the products and services that ESPO offers. In comparison to our previous website, the new website is far more customer friendly, exhibits a clear design and perhaps most importantly, it is in line with the recent rebranding of the organisation; something we were very keen to achieve. We are confident that the new website will receive a similar reaction from our customers to that of our stakeholders who have all been extremely impressed with it.”
Ben Child, Web Development Manager, ESPO